When you know your customers better, good things happen

This year, it’s not enough to just have a mailing list you blast campaigns to. Especially if you’re running a business, you’ve got to know much more about each subscriber than just their email address—you’ve got to dive into personalization. MailChimp has some pretty impressive personalization features, so you can get a lot smarter with […]

Published on January 9, 2018   ·   Read more

Welcome to Fixtail

Almost a year ago I hired Zack Gilbert to code a way for sales of my online courses to get tracked in MailChimp as ecommerce data. I wanted to do this because I wanted to create segmented campaigns that only pitched my courses to folks who hadn’t purchased yet, and I wanted to create automation sequences that did similar.

Published on August 21, 2017   ·   Read more

How to actually grow a mailing list

There are SO MANY articles about growing your email list, and really, they just spew the same tired crap about “more subscribers = more profit” and using “All The Popups”. These subscribers at all costs articles are horribly short-sighted, and worse, require a tremendous amount of growth because there’s inevitably so much churn (in the […]

Published on August 18, 2017   ·   Read more

On newsletter personalization…

Email easily has more lives than the luckiest cat. It’s been declared dead so many times in the last few years that I’ve lost count of funerals held in its honour. The truth is, from my own business and every business I know that does email well, it’s still (by far) the best way to […]

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